To be true experts in skin, we need to be science-informed - not brand-informed.
We seek to make our education unbiased, factual and free of marketing language. It's why we focus on ingredient knowledge vs product knowledge - in HUGE contrast to the majority of the brand-created or sponsored training provided in our industry.
That being said, to be experts in professional skin care and provide our clients with effective treatment journey plans, we need to be knowledgeable about industry brands. Therefore, we may reference brands or provide brand examples of a specific treatment or product category. On occasion, brand representatives will be invited to speak to us when we feel their knowledge is valuable to our members - but this will always be clearly marked as branded content.